Case study Essay Example | Topics and Well Written Essays - 500 words - 11

Case study - Essay Example In this facet of marketing, creation of an up-to-date customer database can save time, money incurred for traveling or communication and physical strain of frequent visits. Moreover, it ensures repeated business as the database regulates proximity with select customers. The process of making a customer database involves the stages like selecting customers to enroll in the list and keeping the track of customer data, studying buying capacity and needs of the customer, collecting details of contact information and buying habits of the target customer etc (Stones & Jacobs, 10-12). These stages simplify the progress of the business volume in direct marketing by all means. Direct mail plays a vital role in formulating direct marketing business. It is the most effective way of advertising where large numbers of customers are addressed at a single unit of time. Business people of various trades and organizations with personal relation activities use this technique to stimulate and maximize the potential response of the target groups. Almost everything in business is possible through advertising via direct mail system. The preparation and maintenance of a customer database helps in the operation of a very effective time-scale in the business process. In most cases, direct marketing is to be prompt and quick active for the stability of the business flow. Intact business volume levels are met by the application of an effective time scale. It promotes the pace of operation the time involved in each activity is bound to a scaled time pattern required for accomplishing a job. Scheduled activities only can create credibility of the business unit among its customers. This faith improves sales and the trade volume of the organization increases with a combination of values. Recognition of the product in the market is guaranteed by the value of service